e-commerce solution | on-line community

Barry and Jomo Hankerson are masters of their craft. Under their skillful direction this influential Hip Hop and R&B label has managed to retain their independence from parent company Universal Records, while maintaining access to Universal’s extensive distribution network. Recognizing the significant “digital-shift” in the music industry, Blackground has been successful in promoting their artists via individual websites and direct marketing with myspace.com.

Blackground Records contracted with e-native to design, and implement, the company’s essential web 2.0 strategy. We are now working with Blackground to establish the label’s brand identity and web presence. Our first directive: design, implement, and rollout on-line store/e-commerce solution as quickly as possible. Lyra Kamoku, Blackground Director of IT, teamed with e-native, and together we executed a fast-track, e-commerce project plan to achieve in four weeks what her predecessor could not in twelve months. www.blackgroundstore.com

The next step is to establish the base of Blackground.com, a highly interactive on-line community with music at its core. Phase 1 go-live scheduled for 1st quarter 2007. We will be reporting the progress of this momentous, exciting, team-based effort through our case studies blogs.