art direction | content production | branding | web design | operations optimization

Founded in 1993 by denim guru Georges Atlan, Pride Jeans produces fashion-forward denim, knit and woven styles for women, men and children. The company’s impressive client roster includes over 100 premium labels – among them 7 for All Mankind, Antik Denim, Rock and Republic, Calvin Klein, Hudson and bebe. www.pridejeans.com

art direction | content production
Today, Georges and Yves Atlan continue to approach the high-end fashion business with fresh vision and vigor. They created a cutting edge design studio within their premium factory location in downtown LA. This seamless and creative approach brings Pride designers closer to a highly specialized production process. e-native was contracted to art direct and produce a photo-shoot to illustrate this new creative vision. We teamed with internationally recognized, avant-garde fashion photographer, Sinisha, to achieve our vision. The e-native/Sinisha team delivered a top quality product, on time and on budget. www.sinisha.net

brand image | web design
e-native translated Pride Jeans’ unique brand identity into their logo by creating a design that spoke to the essence of the company: George Atlan's personal signature. We brought in our own copywriter thus ensuring all essential elements were acquired with a singular vision and voice. Armed with the essential brand logo, and descriptive text, e-native designed an original website featuring Sinisha's photography. The website was a stepping-stone onto the web for Pride Jeans. With acquired experience in hand, and significant changes to reflect within the business, Pride is ready for a new e-native website.

operations optimization
The Atlan brothers' vision for Pride Jeans extends to lean, efficient business operations. e-native is now engaged in a review of Pride operations applications to achieve this goal. We will be reporting on the exciting developments at Pride Jeans through our case studies blog.