Executive creative leader shaping digital platforms, AI-powered workflows, and brand systems for global organizations. Bridging creative direction, innovation, and operational scale.
Senior creative leader working at the intersection of brand, digital experience, and emerging technology. At MAC Cosmetics, I lead digital and AI innovation — building the systems, workflows, and structures that allow creative organizations to evolve without losing craft, clarity, or control.
My work spans global platforms, enterprise design systems, AI-powered workflows, and team transformation. I partner across creative, strategy, operations, and technology to turn experimentation into infrastructure.
I’ve trained 90+ global teams to integrate AI into their workflows, built systems used across brands and markets, and helped shape how large organizations bring creativity and intelligence into the same operating model.
What I do best is translate complexity into momentum — aligning vision, execution, and systems so ideas can scale.
I lead across creative direction, digital transformation, AI innovation, and operational structure — building the systems that help brands move faster, communicate more clearly, and scale without fragmentation.
My work connects vision to execution: platform thinking, design systems, workflow design, emerging technology, and the cultural conditions teams need to do their best work.
What I Lead
Creative direction at global scale
Digital platform transformation
Design systems and governance
AI workflow integration
Team enablement and adoption
Future-facing brand infrastructure
At MAC Cosmetics, I’m leading digital and AI innovation across a global brand ecosystem — translating emerging technologies into creative infrastructure that teams can actually use.
That includes AI-powered retouching workflows with Flora.ai, Adobe Firefly partnerships, AI agents for creative operations, and the governance models required to bring AI into enterprise environments without compromising quality or brand consistency.
The focus is not experimentation for its own sake. It’s building systems that make creative organizations stronger, faster, and more adaptive.
Global Director Digital Innovation
Led the redesign and re-platforming of 39 global and regional sites across 40 markets. Built Estée Lauder’s inaugural Figma design system, now used across 8+ brands.
Created the beauty industry’s first AR Virtual Try-On for lipstick, mobile and desktop, and launched the MAC Innovation Lab concept store featured in Forbes.
Multi-platform relaunch across 40 countries delivered +20BPS conversion rate increase and +17% engagement lift within two months.
The strongest creative organizations are not the ones moving the fastest in chaos. They are the ones building structure around ambition — aligning craft, speed, governance, and innovation into one operating model.
Leading AI transformation, workflow design, team enablement, and enterprise creative systems. Building the operating layer where AI becomes part of the work, not an isolated experiment.
Led global platform redesign, re-platforming, design systems, omnichannel experiences, and creative/digital transformation across a large-scale international brand environment.
Drove 360 campaigns, UX/UI, in-store digital, and platform innovation — connecting physical and digital brand experience through design and technology.
Built and scaled a digital creative agency across Paris, New York, and Neuchâtel. Led creative direction, digital strategy, and UX/UI for luxury, watch, fashion, and culture brands.
Developed a multi-disciplinary foundation across digital design, visual systems, and brand communication — working in the early web era with brands across entertainment, media, fashion, and technology.
Creative leadership rooted in taste, clarity, and strategic intent — shaping systems and outputs that work across teams, markets, and platforms.
Large-scale digital evolution across global platforms, brand ecosystems, and internal operating models.
Practical AI integration through workflow design, creative agents, governance, and adoption — always in service of better work.
Enterprise systems, component logic, and governance structures that create alignment across global teams and brands.
Building the invisible operational layer that allows brands to scale with more consistency, speed, and intelligence.
Training, adoption, and cross-functional alignment that help organizations move from interest in AI to institutional capability.
I work best at the intersection of creative leadership, digital innovation, design systems, AI transformation, and cross-functional execution — especially in environments where brand, scale, speed, and operational complexity all need to coexist.
about.com · Antik Denim · Black Ground Records (Universal Group) · Bulgari · Caran D'ache · Chanel · Chopard · Concord Watches · Corcoran · Disney · Dreamworks · eBay · Ed Hardy · HYT Watches · M·A·C Cosmetics · Maurice Lacroix · Microsoft · Miramax · Montblanc · Motorola · Omega · Piaget · Smart · Steven Spielberg · Swatch Group · TechnoMarine · Vilebrequin · Victorinox Swiss Army · and more.
I’ve spoken at Wharton to MBA students about how AI is reshaping deadlines, empowering teams, and accelerating ideation — without losing the humanity, judgment, or craft behind the work.
The conversation is grounded in actual operating experience: how large organizations adopt AI, how teams change, and how leadership creates the conditions for meaningful transformation.
Partner at REJOUICE® — a collective of seasoned creatives, strategists, growth marketers, and technologists dedicated to transforming ambitious visions into high-performing brands.
Open to opportunities and conversations where creative leadership, digital innovation, and AI transformation need to work as one.
Open to senior creative leadership, digital innovation, AI transformation, and future-facing brand opportunities where vision, systems, and execution need to move together.